Tarr Family Eyecare is an optometry practice located in Newport, Tennessee. They solicited PostcardMania’s marketing services in order to attract new patients as well as retain old ones.
Design: A postcard marketing campaign targeting Newport residents that live within a 10-mile radius of TFE, featuring:
Mailing List: Newport residents living within a 10-mile radius of Tarr Family Eyecare
Mailing Schedule: 23,000 6” x 8.5” postcards mailed simultaneously
“Dr. Tarr estimates that the campaign has brought in $12,500 thus far!”
Dr. Tarr has acquired about 30 new patients since the start of the campaign who have brought in the physical postcard. However, he says even more new patients have come in saying they heard about TFE through the postcard campaign! Along with alluring new patients, one of Dr. Tarr’s goals for this campaign was to inform current and former patients about his new location. The postcards have been successful in this regard as well. Dr. Tarr estimates that the campaign has brought in $12,500 thus far!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other optometrists!