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The Situation

Tarr Family Eyecare is an optometry practice located in Newport, Tennessee. They solicited PostcardMania’s marketing services in order to attract new patients as well as retain old ones.

The Solution

Design: A postcard marketing campaign targeting Newport residents that live within a 10-mile radius of TFE, featuring:

  • Professionally developed graphics including a company logo along with an image of Doctor Tarr
  • Large, brightly colored font that attracts the eyes of the reader
  • A special offer to entice potential patients
  • Feedback from a satisfied customer
  • Easy to read contact information
  • A message that informs readers of TFE’s new location
  • An invitation to the open house event at the new TFE office

Mailing List: Newport residents living within a 10-mile radius of Tarr Family Eyecare

Mailing Schedule: 23,000 6” x 8.5” postcards mailed simultaneously

The Results

Dr. Tarr estimates that the campaign has brought in $12,500 thus far!

Dr. Tarr has acquired about 30 new patients since the start of the campaign who have brought in the physical postcard. However, he says even more new patients have come in saying they heard about TFE through the postcard campaign! Along with alluring new patients, one of Dr. Tarr’s goals for this campaign was to inform current and former patients about his new location. The postcards have been successful in this regard as well. Dr. Tarr estimates that the campaign has brought in $12,500 thus far!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other optometrists!

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