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The Situation

Modern Eyes at Alafaya is an optometry office based in Orlando, Florida. They wanted to inform their past patients about their new location’s opening, so they contacted PostcardMania’s marketing services to help them construct a marketing campaign to assist in achieving that goal.

The Solution

A postcard marketing campaign that targets a provided list of their previous patients.

The successful card design includes:

  • Marketing copy with short bulleted points explaining what services they provide and their unique benefits.
  • An offer for buy one get one pair of prescription glasses get one for 50% off with the presentation of the postcard, providing potential customers with more incentive to make a purchase.
  • A picture of the new store’s doctor, giving the company a face and providing a more human feel.

The Results

10 responses and all converted into patients!

They had over 10 past patients come to the new location for eye appointments! They’re not sure how much income was generated as insurance due to the eye exams complicates the buying process, but they’re happy with the results nonetheless as their primary goal was to bring people in to their new location!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other optometrists!

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