The Goodwill Big Bend subsection of the nonprofit organization is stationed in Tallahassee, Florida. They needed assistance with a reopening campaign and contact PostcardMania for help.
They decided on a direct mail marketing campaign that targeted residents near their location.
Goodwill Industries Big Bend’s postcard included:
A huge reason for their success was their purchased mailing list. The resident-occupant list they selected targeted recipients by geographical position, hitting mailboxes of all residents 8.5 miles from their store’s location.
70% increase in revenue!
Goodwill Industries Big Bend wasn’t tracking their results closely, however they did have a GREAT turn out for their re-opening! A lot of people brought in the postcards to utilize the coupon and business has been better than ever. They’re about 70% up more in revenue than they were before the re-opening and very happy with the results of campaign.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other nonprofits!