The Situation

The Goodwill Big Bend subsection of the nonprofit organization is stationed in Tallahassee, Florida. They needed assistance with a reopening campaign and contact PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign that targeted residents near their location.

Goodwill Industries Big Bend’s postcard included:

  • The headline as the central image to immediately get the point across
  • The dates that they’re reopening
  • A bold color scheme to grab the recipient’s attention

A huge reason for their success was their purchased mailing list. The resident-occupant list they selected targeted recipients by geographical position, hitting mailboxes of all residents 8.5 miles from their store’s location.

The Results

70% increase in revenue!

70% increase in revenue! 

According to Goodwill Industries Big Bend, they had a GREAT turn out for their re-opening! A lot of people brought in the postcards to utilize the coupon and business has been better than ever. They’re generating about 70% more in revenue than they were before the re-opening and are very happy with the results of campaign.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other nonprofits!

CSID: 38681