Heat Cool Smart Brooklyn is a nonprofit organization that upgrades outdated HVAC systems with environmentally friendly ones located in Brooklyn, New York. They were looking for a creative way to let building owners know about their services so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign that targeted several districts in the area. Their design featured copy that describes their cause, a common feature among previously successful nonprofit campaigns.
Heat Cool Smart Brooklyn’s postcard included:
- A headline that immediately communicates the card’s message
- A list of the organizations funding their cause, giving their message legitimacy
- Multiple forms of contact and a QR code that leads to their website, giving recipients options about their next move
The main reason for this campaign’s success was their mailing list. They targeted building owners in Brooklyn community districts 2 and 6, which are areas of the city with particularly old infrastructure. The targeting ensured that every recipient would definitely consider using their services.
25 responses and 5 conversions!
So far, Heat Cool Smart Brooklyn received about 25 responses and 5 conversions! It’s a long process and they expect more to keep coming through. They also said they were happy that people resonated with their messaging; that upgrading your heating and cooling systems will benefit not only them but the environment.