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The Situation

Steve Austin Music is a musician based in Portland, Tennessee. He wanted to find a creative way to book shows so he came to PostcardMania.

The Solution

With the help of our marketing consultants Steve Austin Music settled on a direct mail campaign that targeted businesses, youth organizations and nursing homes.

Steve Austin’s postcard design included a number of successful elements like:

  • A five-star review from a previous client, building credibility.
  • Professionally designed graphics and formatting, making the card attractive to the eye and accessible to the reader.
  • A picture of the musician, adding a personal touch to the postcard.

The Results

He booked 6 in-person shows after one campaign!

Steve Austin booked 6 in-person shows after his first direct mail campaign. Each show costs about $250, so that is a total of $1,500 generated! Many of his clients book year after year, resulting in possibly more income generated in the future!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other musicians.

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