The Situation

Leander Piano & Guitar Academy is a business that provides music lessons for all ages in the Leander, TX area. They wanted to bring in more students to fill their music classes, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that includes the following features:

  • An offer for a free trial class
  • Eye-catching photos of their students
  • A list of benefits on the back of the card

Leander Piano & Guitar Academy mailed 1,000 postcards to a consumer mailing list that targeted families with children with incomes of $75,000 a year or more in the Leander, TX area.

The Results

They generated $4,320 in revenue!

As a result, they signed up one new student, which amounted to $4,320 in revenue if the person takes lessons for 24 months. Since they invested $1,103 on this campaign, their ROI amounts to 292%!

After the completion of this marketing campaign, they mailed another 1,000 cards and then ordered 3,000 more, so they are excited to achieve even more success in the future.

CSID: 58268