Roadrunner Moving

The Situation

Roadrunner Moving is a successful moving and storage company based in Union City, California. Desiring to increase their clientele, they contacted PostcardMania’s marketing services to help them craft a marketing campaign that would allow them to achieve their goals.

The Solution

Design: A postcard marketing campaign that targets a provided list of potential customers in the area of their business. The card includes:

• Professionally designed graphics and formatting, making the card easily accessible to the reader.
• Simplified points explaining what kind of company they are and what services they provide.
• An offer for $50 worth of free packaging with the presentation of the postcard, providing potential customers more incentive to do business with the company.
• A picture of the manager of the company, giving the company a face and giving the postcard more intentionality.

Mailing List: The company mailed to a provided list of potential clients in their area.

The Results

…Roadrunner Moving has received 10 calls and has converted 3 of them into bookings, resulting in $25,000!

So far, Roadrunner Moving has received 10 calls and has converted 3 of them into bookings, resulting in $25,000! According to a representative of the company, they felt that the highlight of their campaign was the personal touch and adding the manager’s photo on the card to show that there is a person behind the postcard.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other moving and storage companies!