The Situation

Isaac’s Moving and Storage, based in Stoughton, MA, was looking to boost their client base and increase revenue. To achieve this, they turned to PostcardMania for assistance with a direct mail marketing campaign that would reach potential clients in their service areas.

The Solution

PostcardMania designed a series of postcards for Isaac’s Moving and Storage that included the following features:

  • Clear, Compelling Offer: Highlighted their reliable moving and storage services with an offer of “Up to $500 off your next move”
  • Trust-Building Elements: Included a list of their services and a “Celebrating 30 years in business” headline
  • Call to Action: Featured a strong call to action encouraging recipients to call today for a free estimate.
  • Visual Appeal: Used bright, attention-grabbing colors and images of a happy family.

Isaac’s Moving and Storage mailed 100,000 postcards over the course of several months, sending out an average of 3,000 cards three times a month. They utilized a targeted mailing list that they provided to ensure their postcards reached the right audience.

The Results

They achieved an impressive 1,168% ROI with postcards!

Drum roll please . . .

They generated $560,000 in revenue!

As a result of their direct mail campaign, Isaac’s Moving and Storage received 560 responses, converting 280 of them into paying clients. With an average income of $2,000 per client, they generated an impressive $560,000 in revenue.

Given their investment of $44,148, the ROI from this campaign stands at an incredible 1,168%.

Isaac’s Moving and Storage is thrilled with the results and plans to continue utilizing direct mail marketing to drive future growth.

Interested in launching a similar campaign for your moving and storage business? Contact us to get connected with a marketing consultant who can help you design and execute a successful moving and storage direct mail campaign tailored to your needs!

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