The Situation

Storage King has five locations throughout the Poconos offering storage units with secure, 24-hour access, truck rental, moving supplies and more. They came to PostcardMania for help attracting more customers.

The Solution

A postcard was the perfect solution for the storage and moving-supply company, and our graphic designers created one for Storage King that would be sure to get their prospects attention.

Heres what makes the postcard so effective:

  • A big, bold headline with a supporting graphic immediately lets recipients know exactly what the company is offering.
  • Contact information on the front and back makes it easy for prospects to reach them.
  • Bright, contrasting colors help the postcard jump out among the rest of the mail clutter.
  • TWO great offers entice prospects to call to take advantage of a the deal.

We set Storage King up with a mailing list of 2,399 residents/occupants, which is an affordable way to saturate an entire service area! All of the postcards are delivered to homes and businesses along a specific mail route. Since its easier for the postal worker to deliver these postcards (just pop one in every mail box), the USPS passes those savings on to you!

The Results

6-7 new customers per mailing, worth an average of $800 each!

According to Storage King, one customer is worth an average of $800, and they get 6-7 new customers per mailing, which means a return of at least $4,800! The total cost of the campaign was $1,238.79, which means they netted a 387.5% return on investment!

CSID: 3816