Storage King has five locations throughout the Poconos offering storage units with secure, 24-hour access, truck rental, moving supplies and more. They came to PostcardMania for help attracting more customers.
A postcard was the perfect solution for the storage and moving-supply company, and our graphic designers created one for Storage King that would be sure to get their prospects attention.
Heres what makes the postcard so effective:
- A big, bold headline with a supporting graphic immediately lets recipients know exactly what the company is offering.
- Contact information on the front and back makes it easy for prospects to reach them.
- Bright, contrasting colors help the postcard jump out among the rest of the mail clutter.
- TWO great offers entice prospects to call to take advantage of a the deal.
We set Storage King up with a mailing list of 2,399 residents/occupants, which is an affordable way to saturate an entire service area! All of the postcards are delivered to homes and businesses along a specific mail route. Since its easier for the postal worker to deliver these postcards (just pop one in every mail box), the USPS passes those savings on to you!
6-7 new customers per mailing, worth an average of $800 each!
According to Storage King, one customer is worth an average of $800, and they get 6-7 new customers per mailing, which means a return of at least $4,800! The total cost of the campaign was $1,238.79, which means they netted a 387.5% return on investment!