The Situation

Vector Moving & Storage is located in San Diego, California. They needed a better way to reach prospects about to move, so they contacted PostcardMania to build a laser-targeted direct mail campaign.

The Solution

They decided on a postcard marketing campaign to blast across the San Diego metropolitan area. Their postcard featured images of their employees being professional and careful with wrapped furniture – a major focal point for people that have had careless movers in the past.

Vector Moving & Storage’s postcard design also included:

  • A headline that immediately separates itself from other movers in the San Diego area
  • A glowing 5-star review that substantiates the headline’s claim
  • A “Mover’s Choice” discounted offer on their services

Vector Moving & Storage prides itself as the top mover in the San Diego area and charges slightly more than competitors for better service. So, their mailing list was built to target those that would appreciate their level of service – a pre-movers list of people living in homes at least 1,200 square feet with a household income of $75,000 in a 30 miles radius of their location.

Their mailing consistency was also another major factor to their success. They mailed multiple times a month throughout their campaign – at least bi-monthly, all the way up to four times a month! This ensured that anyone who decided to move, definitely considered their services!

The Results

They generated roughly $22,500!

They generated roughly $22,500!

Vector Moving and Storage managed to get 25 jobs out of their campaign. The average job is around $900, so income generated is approximately $22,500!! They spent $3,088.79 on this campaign, meaning the return on their investment is 628%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other moving and storage businesses!

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