The Situation

Extra Space Storage, a moving and storage company based in Montgomery, AL, sought to increase their customer base and revenue. To achieve this, they turned to PostcardMania for an effective direct mail marketing solution.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • A large call-out detailing their services
  • A QR code for easy website access
  • An enticing offer for a FREE first month of storage
  • A strong contact information panel for easy communication

Extra Space Storage mailed 12,000 postcards using Every Door Direct Mail (EDDM) that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.

The Results

They generated $60,000 in revenue!

The campaign was a success, generating 120 responses and converting all 120 into paying customers. This resulted in $60,000 in revenue. With an investment of $7,363, the ROI for this campaign was an impressive 715%.

Extra Space Storage has effectively expanded its customer base and boosted revenue through this targeted direct mail campaign, demonstrating the power of well-designed marketing materials and strategic mailing.

CSID: 55838