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The Situation

Changing Spaces Moving is a moving company based out of Birmingham, AL. They needed to increase their annual revenue, so they reached out to PostcardMania for help with their marketing plan.

The Solution

PostcardMania designed a 4.25 x 6 postcard that included the following features:

  • A coupon for a discount on a moving service
  • A photo of their moving team on the front of the card to increase trust
  • A list of awards and acknowledgements on the back of the card
  • A list of their specialties to differentiate them from their competition

They mailed 6,218 postcards to their own list of contacts. Each mailing included about 100-200 postcards and they were distributed on a weekly mailing schedule.

The Results

They generated $114,000 in revenue!

As a result, Changing Spaces Moving received 167 responses and converted all of them, generating $114,000 in revenue! Since they invested $11,493 on this campaign, their ROI amounts to an impressive 892%!

CSID: 54433
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