Pivot Lending is a mortgage brokerage business located in Scottsdale, AZ. They were looking for a creative way to let homeowners know about their reverse mortgage services and reached out to PostcardMania for help.
PostcardMania designed a 6” x 8.5” postcard that included the following features:
- A bright and colorful design with a bold call to action that says, “Get in touch today!”
- A personal family photo of the loan officer, which makes the company appear more family friendly and personable
- A list of benefits for choosing their business, including saving money and lowering rates
We mailed 9,404 postcards to homeowners in the Scottsdale, AZ area. The mailing list was provided by the owner Ryan Dwight. The postcards were mailed weekly, and each batch amounted to about 1,200 cards. Pivot Lending’s direct mail campaign lasted roughly 7 weeks.
They received 28 responses and made $188,000 in revenue!
They received 28 responses, and the campaign generated $188,000 in revenue!
Pivot Lending spent $6,973 on this direct mail campaign, therefore, they received an ROI of 2,597%.
Since they ordered a total of 15,000 postcards, this campaign is ongoing. Pivot Lending is looking forward to even bigger results in the future as they continue consistently mailing out postcards.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other mortgage businesses.