A&M Investment is a family-owned mortgage investment company located in San Antonio, TX. They were looking to purchase owner-financed mortgage notes from landlords in the area, so they came to PostcardMania for marketing assistance.
PostcardMania designed a 4.25 x 6 postcard that included the following features:
- An alluring photo of an airstream and a message on the front of the card that piques the recipient’s interest
- A personal letter on the back of the card, which describes the details of the company, owners, and purpose of the inquiry
A&M Investment mailed out 6,000 postcards to their own mailing list of landlords. The postcards were split up into 2 batches of 3,000 cards over 2 months in the summer.
They heard back from 4 people, converted 1, and made $10,000!
As a result, 4 people reached out to A&M Investment, they converted 1 of them, and they generated $10,000 in revenue. Their initial investment was $2,813 for this direct mail campaign, and the ROI amounted to an impressive 255%.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other mortgage investment businesses.