Lake Area Mortgage was interested in generating more revenue for their mortgage brokerage, so they called PostcardMania. With a database of more than 7,211 (and more every day!)real estate and mortgage broker clients to cull successful campaigns for, our marketing experts were ready with a plan of action that would get results.
Our marketing consultants recommended a postcard campaign that would target Lake Area Mortgages existing customers. Marketing to your current clients is a smart way to get a high return on your investment people who did business with you once are likely to do business with you again!
Their postcard was designed to generate results:
Lake Area Mortgage provided their own mailing list of 1,120 records from their customer database and then mailed to these prospects twice. Repetition is the key to direct mail success!
$20,000+ in revenue!
Lake Area Mortgage received 125 responses from their mailing and generated over $20,000 in income! The whole campaign cost them $1,700, so their return on investment (ROI) is over 1,170%. The takeaway? When planning your next marketing campaign, dont forget about your existing clients!