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The Situation

Washington Mortgage Broker is located in Kirkland, WA. They were looking for an efficient way to let nearby veterans know about their services so they contacted PostcardMania for ideas.

The Solution

Working together with our experienced marketing consultants, they eventually recommended that an Everywhere Small Business Platinum campaign would generate the most revenue. This product takes the design of a hyper-targeted direct mail postcard campaign and creates matching digital ads, shown to the target audience on Google, Gmail, YouTube, Facebook and Instagram. You can see those ads above.

Washington Mortgage Broker’s postcard design included:

  • A headline that immediately communicates the card’s intent
  • A free consultation offer
  • A bulleted list of the service benefits

Because Washington Mortgage Broker’s campaign centered on veteran loans, they needed to ensure every postcard was going to veterans. So, their mailing list reflected this, targeting a list a VA loans ranging from $200,000-$550,000 in 3 different counties.

The Results

97% closing rate and an approximate $100,000 in revenue!
Digital Ad Network Ad Displays Clicks
Google 72,970 472
Facebook/Instagram 8,414 50

97% closing rate and an approximate $100,000 in revenue!

Currently, Washington Mortgage Broker is at a 97% closing rate with the leads obtained from their call tracking number! 23 calls and closed 22! These 22 closings are going to generate them approximately $100,000 and they’re not even done mailing yet!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other mortgage businesses!

PostcardMania