30,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
29
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
72,970
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
472
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
8,414
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
50
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Washington Mortgage Broker is located in Kirkland, WA. They were looking for an efficient way to let nearby veterans know about their services so they contacted PostcardMania for ideas.

The Solution

Working together with our experienced marketing consultants, they eventually recommended that an Everywhere Small Business Platinum campaign would generate the most revenue. This product takes the design of a hyper-targeted direct mail postcard campaign and creates matching digital ads, shown to the target audience on Google, Gmail, YouTube, Facebook and Instagram. You can see those ads above.

Washington Mortgage Broker’s postcard design included:

  • A headline that immediately communicates the card’s intent
  • A free consultation offer
  • A bulleted list of the service benefits

Because Washington Mortgage Broker’s campaign centered on veteran loans, they needed to ensure every postcard was going to veterans. So, their mailing list reflected this, targeting a list a VA loans ranging from $200,000-$550,000 in 3 different counties.

The Results

Tracked Calls
29
Number of Times Google Ad Displayed
72,970
Google Ad Clicks
472
Number of Times Facebook & Instagram Ad Displayed
8,414
Facebook & Instagram Ad Clicks
50

97% closing rate and an approximate $100,000 in revenue!

Currently, Washington Mortgage Broker is at a 97% closing rate with the leads obtained from their call tracking number! 23 calls and closed 22! These 22 closings are going to generate them approximately $100,000 and they’re not even done mailing yet!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other mortgage businesses!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania