True Path Loans

The Situation

True Path Loans wanted to help more veterans with their competitive home loan rates. They came to us to utilize our bulk mail campaigns in order to target veterans.

The Solution

Our marketing experts worked with True Path Loans to develop a direct mail campaign that targeted veterans in and around their area.

Their direct mail campaign delivered results because:

• Their postcard features a veteran with his daughter, showing that they provide special rates for veteran families.
• They show a sample mortgage rate so that recipients can see how much they might save, along with a 30 day expiration to make it clear that recipients need to ask now to receive this rate.
• The copy focuses their mission to help veterans with their mortgages, even giving an example scenario and a five-star review to build credibility
• Easily locatable contact info make the next steps to applying for a loan a breeze.

The Results

15-20 responses with 10-12 conversions!

They received 15-20 responses from the campaign! Of those, about 10-12 converted into actual loans!

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other mortgage brokerage firms!