The Situation

American Financial Lending located in Columbus, OH is a mortgage broker that represents more than 100 lenders. They needed more clients, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard with the following features:

  • Variable data that included the recipient’s first name and address
  • Details about their loan pre-approval and APR
  • A “Time Sensitive Notice” subhead in red that grab’s the recipient’s attention
  • Information on how to contact them about a home loan

American Financial Lending mailed 21,000 postcards to their own list of potential borrowers who qualify for cash-out refinances. The cards were mailed in 4 different mailings between January and February.

The Results

They generated $30,000 in revenue!

As a result, they received 32 responses, converted 6 of them and generated $30,000 in revenue! American Financial Lending spent $11,254 on this campaign, so their return on investment amounted to 167%.

CSID: 52015