The Situation

American Financial Lending is a mortgage company based on Columbus, OH. They were looking to bring in more clients, so they reached out to PostcardMania for assistance with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • Personalization: the first name of the recipient is on the front of the card to increase responses
  • An offer for a good mortgage rate and cash-out amount
  • Clear call to action that includes a pre-approval phone number

The postcard included all the important details on becoming approved for a home loan and a clear call to action. American Financial Lending mailed 21,000 postcards to potential borrowers who qualify for cash-out refinances.

The Results

They generated $30,000 in revenue!

As a result, they received 32 responses and converted 6 of them which generated $30,000 in revenue. Since they invested $11,254 in this campaign their ROI amounts to 167%.

Since American Financial Lending started direct mail marketing with PostcardMania, they have mailed 225,183 postcards. Mailers work for them and bring in new business, so they have continued their mailings consistently.

CSID: 66329