The Situation

Easy Street At Nexa Mortgage is a wholesale mortgage brokerage located in Chandler, AZ. They were looking for a creative way to let nearby veterans know about their services so they contacted PostcardMania for ideas.

The Solution

Working side-by-side  with our experienced marketing consultants, they came to the conclusion that an Everywhere Small Business Platinum campaign would gain the most traction. This product takes the design of a hyper-targeted direct mail postcard campaign and creates matching digital ads, shown to the target audience on Google, Gmail, YouTube, Facebook and Instagram. You can see those ads above.

Easy Street At Nexa Mortgage’s postcard design included:

  • A headline that immediately communicates the service’s benefits
  • A 5 star review from a previous client
  • A bulleted list of the service benefits

Because their campaign centered on veteran loans, they needed to ensure every postcard was going to veterans. So, their mailing list reflected this, targeting a list a VA loans with the following qualities:

  • Homeowners with one residing single family
  • A loan amount of $250,000
  • A credit score of 660+
  • VA loans within the last 4 years

The Results

2 mailings already generated $12,000!
Digital Ad Network Ad Displays Clicks
Google 166,244 1,051
Facebook/Instagram 15,558 149

2 mailings already generated $12,000!!

With only 2 mailings done so far, he’s currently closing on 4 loans! Those 4 are expected to bring him around $12,000 in income! He still has many more mailings to go!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other mortgage businesses!

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