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The Situation

The Association of Aesthetic Laser Professionals is an international association of nurses, physicians, laser technicians, medical aestheticians, and spa owners that are interested in or are working in the medical aesthetic industry. They wanted to boost revenue, so they reached out to PostcardMania for assistance with spreading the word about their medical services and educational courses.

The Solution

PostcardMania worked with the Association of Aesthetic Laser Professionals to start a direct mail advertising campaign using postcards. The flyer design includes:

  • Professionally designed images and copy in order to gain the recipient’s attention.
  • A list of services and courses they offer so the recipient understands how the Association of Aesthetic Laser Professionals can help them.
  • A clear call to action for the recipient to get in touch so they can continue their education and earn more certifications.

A testimonial from someone who recommends their courses, adding credibility and trust in their services.

They mailed 600 postcards one a month to licensed laser hair removal technicians in Texas.

The Results

PostcardMania is their only source of advertising. In 2019, they made $52,000 after mailing postcards. Halfway through 2020, they brought in $30,000!

The Association of Aesthetic Laser Professionals has been working with PostcardMania since 2019. So far, they’ve brought in $82,000 after mailing postcards once a month for a year and a half.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other medical services!

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