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The Situation

Yi’s Karate of Vineland needed to bring in more students to fill their karate classes, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania created a 6 x 8.5 inch postcard that included the following features:

  • Three offers for a free lesson, free uniform, and 2 weeks of lessons free
  • A list of benefits of taking karate classes
  • A map of their studio on the back of the postcard to make it easy for recipients to locate them
  • A positive five-star review
  • Fun photos of kids taking karate classes

Yi’s Karate of Vineland mailed a total of 4,500 postcards in increments of 1,500 pieces twice a month to local residents living within 2-5 miles of the karate studio.

The Results

They expect to make $40,000 from the 2 new students they brought in!

As a result, Yi’s Karate of Vineland received 7 responses and signed up 2 new karate students. They expect to bring in $40,000 from these new students, which would be an ROI of 948%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other karate studios.

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