The card’s visual appeal came from its bright color choices: yellow, orange and electric blue. While the postcard design was pretty copy-heavy, all the information was essential, and that made it work. They made sure the first thing recipients saw was the most important message: Summer Camp. After that, they outlined the benefits of the class, offered contact info and promoted a special offer to drive prospects to call.
A martial arts training company wanted to increase the enrollments to their children’s summer program.
The client provided their own mailing list, which they compiled from their customer database, past inquiries/leads and purchased records (households with children present and an income over $50,000 within a 7 mile radius). These are all high-quality leads. They mailed a one-time blast of 4,500 postcards to this list in May, just as students were finishing up the school year.
Keeping a database of your customers and leads gives you a great mailing list to use for postcard marketing.
Their campaign produced 6 new student enrollments for the summer camp, which they estimate, based on the lifetime value of their customers, will turn into $20,000 of revenue over the course of the year. Total Campaign Cost: $1762 Return on Investment: 1,135% (Estimated)