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The Situation

Rodger’s Taekwondo Academy is located in Spring Hill, Tennessee. They were looking for a creative way to recruit new students in the area so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that targeted several zip codes around their business. The central image featured a child in action, a common feature among other marital arts campaigns.

Rodger’s Taekwondo Academy’s postcard included:

  • A headline that immediately communicates the card’s message
  • A five star review from a previous customer
  • An offer for 4 free weeks of training with a uniform purchase

The primary reason for this campaign success was their mailing list. They purchased a consumer mailing list that targeted homes with children in the age range of 4-13 in 2 zip codes around their business, ensuring every postcard reached a qualified prospect.

The Results

14 new students!

14 new students! 

Rodger’s Taekwondo Academy received 18 inquiries and enrolled 14 new students! The cost for enrollment is $99 a month, equating to an annualized income of $16,632!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other martial arts academies!

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