Rodger’s Taekwondo Academy is located in Spring Hill, Tennessee. They were looking for a creative way to recruit children in the area so they contacted PostcardMania for ideas.
They decided on a direct mail marketing campaign that targeted several zip codes around their business. The central image featured a child in action, a common feature among other marital arts campaigns.
Rodger’s Taekwondo Academy’s postcard included:
The primary reason for this campaign success was their mailing list. They purchased a consumer mailing list that targeted homes with children in the age range of 4-13 in 2 zip codes around their business, ensuring every postcard reached a qualified prospect.
14 new students!
Rodger’s Taekwondo Academy received 18 inquiries and enrolled 14 new students! The cost for enrollment is $99 a month, equating to an annualized income of $16,632!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other martial arts academies!