Rodger’s Taekwondo Academy

Rodger’s Taekwondo Academy is located in Spring Hill, Tennessee. They were looking for a creative way to recruit new students in the area so they contacted PostcardMania for ideas.

They decided on a direct mail marketing campaign that targeted several zip codes around their business. The central image featured a child in action, a common feature among other marital arts campaigns.

Rodger’s Taekwondo Academy’s postcard included:

• A headline that immediately communicates the card’s message
• A five star review from a previous customer
• An offer for 4 free weeks of training with a uniform purchase

The primary reason for this campaign success was their mailing list. They purchased a consumer mailing list that targeted homes with children in the age range of 4-13 in 2 zip codes around their business, ensuring every postcard reached a qualified prospect.