The Situation

Huizenga Law Firm is a legal company based in Dallas, TX. They were looking to attract new clients and decided to contact PostcardMania for assistance with their direct mail marketing efforts.

The Solution

PostcardMania created a campaign with 6 x 8.5 postcard that included the following features:

  • A clear heading: “Protect your home and savings from nursing home costs”
  • A question: “Are you concerned about safeguarding your most valuable assets in Iowa?”
  • Details inviting recipients to an event to learn more
  • An outline of the event agenda so they knew exactly what to expect
  • Clear contact information

Huizenga Law Firm mailed 4,990 postcards using the Every Door Direct Mail (EDDM) , a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate!

The Results

They generated $35,000 with a 777% ROI!

As a result of this campaign, Huizenga Law Firm received 40 responses and converted 7 of them, generating $35,000 in revenue. Since they invested $3,989 in this campaign, their ROI comes to 777%.

Huizenga Law Firm has seen significant success with this campaign and continues to utilize direct mail marketing to attract new clients.

Get in touch with a marketing consultant today to get started on your very own legal or estate planning direct mail marketing campaign!

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