Legal/Estate Planning Case Study Video

The Situation

Ashly Guernaccini started her own business, atCause Law Office, in May of 2020 in Clearwater, FL. At first, Ashly and her husband Joe got clients through word of mouth and ads on social media, but they wanted to increase their marketing and needed help. So they reached out to PostcardMania to start mailing postcards.

The Solution

PostcardMania designed a postcard that included the following features:

  • An offer for a free consultation
  • A clear headline and photo on the front of the card that immediately gets the message across clearly
  • A friendly photo of Ashly that helps build trust with the prospect
  • A list of reasons to trust their business with estate planning

atCause Law Office started out mailing about 4,000 postcards a month. They used their own mailing list of contacts. Then as they began to see results, they increased their mailing counts over time. As they generated more money, they reinvested it back into their marketing. Over the course of four years, atCause gradually increased their mailing counts from 4K, to 10K, then 15K, 18K, 30K, 50K all the way up to 60K cards a month. Currently, they are on a mailing schedule of about 10,000 postcards a week and sometimes do as much as 15,000 cards a week.

They also recently started using a consumer mailing list that targets local homeowners who have a net worth of $1 million or more, and also a consumer list of homeowners making a million or more with children in the home.

The Results

They grew their business to $5 million in revenue a year and hired 28 employees!

As a result of the postcard mailings, atCause instantly saw results. The phone started ringing and they started getting sales.

When they started the business, their revenue was $120,000, but five years later they have increased it to $5 million in annual revenue!

Due to the massive increase in revenue and business growth, Joe and Ashly have hired an entire team to work in their office. They have 28 employees now and moved into a professional office in downtown Clearwater, FL.

Ashly said, “If I was talking to another law firm about potentially using postcards, I would tell them, ‘do it right now and start right away. Stick with it because you will definitely get results.'”

atCause Law Office has continued their direct mailings and is looking forward to expanding even more in the future.

CSID: 65373