Legal/Estate Planning Case Study Video

The Situation

Ashly Guernaccini started her own business, atCause Law Office, in May of 2020 in Clearwater, FL. At first, Ashly and her husband Joe got clients through word of mouth and ran ads on social media, but  they wanted to increase their marketing and needed help. So they reached out to PostcardMania to start mailing postcards.

The Solution

PostcardMania designed a postcard that included the following features:

  • An offer for a free consultation
  • A clear headline and photo on the front of the card that immediately gets the message across clearly
  • A friendly photo of Ashly that helps build trust with the prospect
  • A list of reasons to trust their business with estate planning

atCause Law Office started mailing about 3,000 postcards a month. They used their own mailing list of contacts. Then as they began to see results, they increased their mailings to 60,000 cards a month.

The Results

They grew their business to $5 million in revenue a year and hired 28 employees!"

As a result of the postcard mailings, atCause instantly saw results. The phone started ringing and they started getting sales. Due to the increase in revenue, Joe and Ashly decided to re-invest some of that revenue back into their marketing. Their return on investment amounted to about 300-350% for each mailing of 3,000 cards, but it’s even more than that now because their clients refer more prospects to them. After mailing 80,000 postcards and generating $768,000 in revenue, their return on investment came to 654%.

When they started the business, their revenue was $120,000, but five years later they have increased it to $5 million in annual revenue!

Due to the massive increase in revenue and business growth, Joe and Ashly have hired an entire team to work in their office. They have 28 employees now and moved into a professional office in downtown Clearwater, FL.

Ashly said, “If I was talking to another law firm about potentially using postcards, I would tell them, ‘do it right now and start right away. Stick with it because you will definitely get results.'”

atCause Law Office has continued their direct mailings and is looking forward to expanding even more in the future.

CSID: 65373