The Situation

Edwin Landscaping Design, located in Waldorf, MD was looking for a way to bring in new customers, so he contacted PostcardMania.

The Solution

PostcardMania designed a 4.25 x 6 inch postcard that included the following features:

  • Two offers of 10% off any spring service and $250 off hardscapes
  • A beautiful and professional design with appealing photos and colors
  • A positive five-star review from a satisfied client
  • A list of benefits on the back of the card, like increasing home value and beauty

Edwin Landscaping Design used a consumer mailing list that targeted homeowners ages 40 and up, making an income of $100,000 or more a year and living in a 40-mile radius around a specific zip code.

They mailed a total of 5,001 postcards on a weekly mailing schedule in increments of 1,657 cards.

The Results

He gained 7 new customers and made $25,900 in revenue!

As a result, Edwin Landscaping Design received 35 responses, they converted 7 of them, and brought in $25,900 in revenue.

Their investment amounted to $2,747, which comes to an impressive 843% return on investment.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for landscaping companies.

CSID: 48652