The Situation

Grass Life USA is a landscaping contractor located in Tuscombia, AL that serves the Muscle Shoals area. They were looking for a creative way to let residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Grass Life USA’s postcard included:

  • A headline and central image that follow the company’s USA theme
  • Several money-saving offers on their services
  • A QR code that leads to a landing page on their website with a lead capture form, exchanging their email for a 50% off discount

The biggest reason for this campaign’s success was its mailing list. Tuscombia is a fairly rural town with a population of just under 8,500; the entire area of Muscle Shoals is only housing around 14,000 people. Because of this, they needed to make sure every postcard counted. So their list targeted only those houses near their location worth at least $150,000 to ensure they would be receptive to paying for lawn care.

The Results

$25,000 generated
Digital Ad Network Ad Displays Clicks
Google 102,975 648
Facebook/Instagram 8,442 154

$25,000 generated! 

Grass Life USA received over 60 phone calls! 50 of those responses received services from them, generating about $25,000!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping contractor!

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