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The Situation

Lawn Sharks Landscaping LLC, a landscaping company based in Stuarts Draft, VA, sought to expand its client base in the local area. The company wanted to attract more homeowners in need of professional yard maintenance. To achieve this, they partnered with PostcardMania for a direct mail campaign.

The Solution

PostcardMania designed a comprehensive direct mail campaign targeting resident in their service area. The campaign involved sending out 6,000 postcards, distributed over three months in batches of 2,000.

The postcards featured:

  • Engaging visuals showcasing the company’s beautiful landscaping services
  • A compelling call-to-action for free fire pit installation, free mowing service and 10% off
  • A QR code for easy access to the website
  • Information on the range of services offered, from tree trimming to landscape design

By focusing on visually appealing design and clear messaging, the campaign aimed to attract homeowners looking for reliable and professional landscaping services.

They also carried out an Everywhere Small Business campaign with Google and Meta digital ads, which brought further awareness to their brand.

The Results

They generated $72,000 in revenue!

The direct mail campaign was a resounding success, yielding 20 responses. Of these, 12 converted into paying clients, generating a total revenue of $72,000. With an initial investment of $5,543, Lawn Sharks Landscaping LLC achieved a remarkable ROI of 1,199%!

Their Everywhere Small Business campaign also brought great results

  • Google Ad Displays: 72,637
  • Meta Ad Displays: 28,206

The campaign’s success was highlighted by the high average income per client, which amounted to $6,000.

Get in touch with a marketing consultant today to get started on your very own landscaping campaign. If you’re looking to grow your business and increase your client base, PostcardMania can help you design and execute a successful landscaping direct mail marketing strategy. Contact us today to explore how we can assist in achieving your business goals!

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