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The Situation

Coach’s Lawn Care is a landscaping business located in Stanley, NC. They needed a creative way to let residents know about their services, so they contacted PostcardMania for marketing help.

The Solution

PostcardMania designers created a 4.25” x 6” postcard that included the following features:

  • 2 offers for a free instant lawn care quote and a 5% discount for new customers
  • A five-star review from a satisfied customer
  • A list of benefits that distinguish them from their competitors

Coach’s Lawn Care used a resident/occupant mailing list and targeted all residents living in select neighborhoods. The list not only helped get their business in front of many local homeowners, but it also saved them money on postage.

They mailed out 2,500 postcards in March 2022.

The Results

They achieved 10 conversions and made $24,000 in profit!

This postcard campaign generated 20 responses, and Coach’s Lawn Care converted 10 of them. These 10 conversions brought in $24,000 overall! Since they only spent $1,313 for the postcards and postage, this campaign has an impressive ROI of 1728%.

Since this is their first mailing with PostcardMania, they are very impressed with the results and are looking forward to future campaigns.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping businesses.

 

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