LANDSCAPING SERVICES CASE STUDY
Bliss Lawn and Landscape
They generated $31,250 in revenue!
Campaign Info
Revenue Generated
LANDSCAPING SERVICES CASE STUDY VIDEO
Bliss Lawn and Landscape
The Situation
Bliss Lawn and Landscape is a landscaping company in Stafford, VA. They wanted to increase their annual revenue, so they reached out to PostcardMania for marketing assistance.
The Solution
Bliss Lawn and Landscape’s 6 x 8.5 inch postcard included the following features:
- An offer for 10% off a spring cleanup
- Photos of beautiful landscapes to entice the prospect to reach out
- A positive five-star review from a happy customer
- A 100% guarantee
- A list of benefits on the back of the card
They mailed 6,000 postcards using a resident/occupant mailing list that targeted local residents. Each mailing included about 2,500 cards, and went out every month.
The Results
They generated $31,250 in revenue!
As a result, Bliss Lawn and Landscape received 50 responses and converted 25 of them, generating $31,250 in revenue. With an upfront investment of $3,552, they achieved an ROI of 780%!
Bliss Lawn and Landscape has continued their direct mail marketing with PostcardMania, and they have ordered another 8,000 postcards.
