The Situation

Bliss Lawn and Landscape is a landscaping company in Stafford, VA. They wanted to increase their annual revenue, so they reached out to PostcardMania for marketing assistance.

The Solution

Bliss Lawn and Landscape’s 6 x 8.5 inch postcard included the following features:

  • An offer for 10% off a spring cleanup
  • Photos of beautiful landscapes to entice the prospect to reach out
  • A positive five-star review from a happy customer
  • A 100% guarantee
  • A list of benefits on the back of the card

They mailed 6,000 postcards using a resident/occupant mailing list that targeted local residents.  Each mailing included about 2,500 cards, and went out every month.

The Results

They generated $31,250 in revenue!

As a result, Bliss Lawn and Landscape received 50 responses and converted 25 of them, generating $31,250 in revenue. With an upfront investment of $3,552, they achieved an ROI of 780%!

Bliss Lawn and Landscape has continued their direct mail marketing with PostcardMania, and they have ordered another 8,000 postcards.

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