T and T Lawn Services

The Situation

T and T Services is a lawn care company located in Shallotte, SC. They wanted to improve their marketing results so they could get more lawn jobs on the schedule, so they decided to give direct mail a try with PostcardMania.

The Solution

PostcardMania designed a postcard that included the following features:

• A QR code that when scanned goes to a web landing page for the prospect to claim the offer
• Offers for a discount and free gift with a service
• A friendly and professional photo of the owners to build trust with the prospect
• A five-star review on the back of the card

T and T Services also signed up for an Everywhere Small Business campaign that combined postcard mailings with digital ads on Google, Facebook, and Gmail. These digital ads helped remind prospects to reach out and schedule a service.

The Results

They generated $20,000 in revenue!

As a result, they received 40 responses and converted half of them, generating $20,000 in revenue! With an upfront investment of $4,226, their ROI amounted to 373%.