Schmechtig Landscapes is an Illinois landscaping company that handles both landscape design and maintenance for their clients. They wanted to find a steady and reliable marketing tool for their ongoing marketing efforts and consulted with our marketing experts to learn more about direct mail postcards.
Our marketing staff suggested a repetitious postcard campaign targeting consumers with high household income ($300,000+) and high home value ($775,000+). They repeated their postcard mailing 3 times (3 weeks apart) and timed it strategically in the early spring.
From those three mailings, Schmechtig Landscapes generated 39 responses. That probably does sound like a lot, when you consider they mailed 41,000 postcards… HOWEVER, look at their RETURN ON INVESTMENT… From those 39 responses: They closed 2 design build projects totaling $100,000. They closed 2 maintenance service calls totaling $8,000. Their total gross income from the mailing was $108,000! That’s is an incredible return on their investment, so the seemingly small response doesn’t even matter. All that matters is the $$$ that’s coming in from your marketing efforts.