Yardzen is a landscape design company in Sausalito, CA. They sell upscale landscape designs to homeowners all over the country. Their turnkey solutions allow families to easily implement the detailed designs they create. Yardzen needed a way to reach more clients, so they tried direct mail marketing with PostcardMania.
PostcardMania designed a postcard that included the following features:
- A beautiful photo of an outdoor area to show what their company could do for them
- A summer theme to peak the homeowner’s interest in designing their yard for the upcoming sunny months
- A simple, but sleek, design that causes the recipient to feel like the business is tech-savvy and stylish
Yardzen chose to purchase a resident/occupant list that targeted all single-family homeowners living in a specific zip code in Austin, TX.
PostcardMania mailed a total of 19,645 6” x 8.5” postcards over the course of 2 months.
He generated 9 new jobs from the postcards, making him $13,500 in revenue!
This campaign generated 9 new jobs for them, which amounted to $13,500 total!
Yardzen was so impressed with the results that they ordered 109,344 more postcards. They are looking forward to the next design jobs they will receive as a result.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for landscape design businesses.