The Situation
Ryan’s Lawn Care, a landscaping company in Salem, NH, was seeking to increase its client base and revenue. To achieve this, they partnered with PostcardMania for an effective direct mail marketing campaign aimed at homeowners in their local area.
The Solution
PostcardMania designed an eye catching 4.25 x 6 postcard featuring:
- A strong hook: “Bring your lawn to life”
- A FREE quote call out to attract potential clients
- A striking call to action encouraging recipients to contact Ryan’s Lawn Care
- An aesthetically pleasing design with complimentary colors
The company mailed 18,000 postcards to single-family homes in Salem, NH.
The Results
They generated $75,000 in revenue!
The campaign was highly successful:
- They received 30 responses.
- All 30 responses were converted into paying customers.
- This resulted in $75,000 in revenue.
- With an investment of $7,197, their ROI was an impressive 942%.
The success of this direct mail campaign has significantly boosted Ryan’s Lawn Care’s business, proving the effectiveness of targeted direct mail marketing.
Get in touch with a marketing consultant today and we can start working on your campaign!
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