The Situation

Clean Cuts Lawn Care is a landscaping company serving residents in Roxboro, NC. They wanted to expand their client base and grow their business, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania crafted a targeted direct mail campaign for Clean Cuts Lawn Care. The postcards featured:

  • A strong headline: “Get the best-looking lawn on the block without the hard work!”
  • Attractive visuals showcasing their landscaping services
  • A special offer for a free first lawn care service
  • A QR code to easily guide recipients to their website, for more information and scheduling

The campaign was targeted at local residents within the community. Clean Cuts Lawn Care mailed 3,000 postcards across three mailing waves.

They also implemented an Everywhere Small Business campaign – an integrated marketing program that combines the effectiveness of direct mail with digital and social retargeting ads. It does exactly what it says… It puts your business everywhere your prospects are to drive qualified leads and revenue to you.

The Results

They generated $10,500 in revenue!

The direct mail campaign proved highly effective.

Clean Cuts Lawn Care received 9 responses, converting 5 of them into new clients. This effort generated a total revenue of $10,500 so far. The campaign’s investment was $2,470, resulting in a substantial ROI of 325%.

With an average income per client of $300 per month, and an estimated customer lifetime value of five years, Clean Cuts Lawn Care projects a total potential revenue of $90,000, making the potential ROI a staggering 3,523%.

Their Everywhere Small Business results were also positive and helped lead to conversions:

  • Google Ad Displays: 82,248
  • Meta Ad Displays: 60,470
  • Direct calls: 16

Get in touch with a marketing consultant today to get started on your very own landscaping campaign. Whether you’re looking to attract new clients or increase your revenue, PostcardMania can help you design and execute a successful direct mail marketing strategy. Reach out to us now to see how we can assist in growing your business!

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