The Situation

A-1 Lawn Sprinklers, Inc, a landscaping company based in South Rockwood, MI, wanted to remind customers to schedule their regular sprinkler maintenance as a way to increase revenue for the season. With a specific goal in mind, they decided to utilize direct mail marketing with PostcardMania to reach potential customers effectively.

The Solution

A-1 Lawn Sprinklers partnered with PostcardMania to create and distribute a custom postcard campaign. The campaign targeted a list they had and the artwork design included the following features:

  • Personalization: Each postcard started with the first name of the recipient for a personalized approach.
  • Compelling Headline and Offer: “Here is your spring start-up reminder!” and “Get a FREE winterization with your sprinkler installation!” Messaging designed to attract homeowners interested in lawn care.
  • Eye Catching Design: Visually appealing postcards that clearly communicated their services and brand identity.
  • QR code: Allowing for easy access to the website.

A-1 Lawn Sprinklers mailed out 2,200 postcards in a one-time mailing to their carefully curated customer list.

The Results

They generated $80,000 in revenue!

The direct mail campaign was a resounding success. Here’s how the numbers broke down:

  • Responses Received: 1,000
  • Converted Responses: 1,000 new clients
  • Investment: $1,859
  • Average Income per Client: $80
  • Total Revenue Generated: $80,000!
  • Return on Investment (ROI): 4,202%!

This campaign not only paid for itself but also generated an impressive 4,202% ROI.

The campaign was a clear example of how effective direct mail marketing can be when paired with a well-curated mailing list and a compelling offer.

Get in touch with a marketing consultant today to start your own landscaping direct mail marketing campaign.

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