The Situation

A-1 Lawn Sprinklers, Inc, a landscaping company based in South Rockwood, MI, wanted to remind customers to schedule their regular sprinkler maintenance as a way to increase revenue for the season. With a specific goal in mind, they decided to utilize direct mail marketing with PostcardMania to reach potential customers effectively.

The Solution

A-1 Lawn Sprinklers partnered with PostcardMania to create and distribute a custom postcard campaign. The campaign targeted a list they had and the artwork design included the following features:

  • Personalization: Each postcard started with the first name of the recipient for a personalized approach.
  • Compelling Headline and Offer: “Here is your spring start-up reminder!” and “Get a FREE winterization with your sprinkler installation!” Messaging designed to attract homeowners interested in lawn care.
  • Eye Catching Design: Visually appealing postcards that clearly communicated their services and brand identity.
  • QR code: Allowing for easy access to the website.

A-1 Lawn Sprinklers mailed out 2,200 postcards in a one-time mailing to their carefully curated customer list.

Since they started to see success with this marketing plan, they decided to purchase another 2,280 postcards and once again mailed them to their own list of contacts.

The Results

They generated $120,800 in revenue!

Both direct mail campaigns were successful. Here’s how the numbers broke down for both mailer campaigns:

  • Investment: $4,624
  • Average Income per Client: $80
  • Total Revenue Generated: $124,800
  • Return on Investment (ROI): 2,599%

This campaign not only paid for itself but also generated an impressive 2,599% ROI.

The campaign was a clear example of how effective direct mail marketing can be when paired with a well-curated mailing list and a compelling offer.

Get in touch with a marketing consultant today to start your own landscaping direct mail marketing campaign.

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