The Situation
Dream Yards is a lawn care company located in the Raymond, NH area. They wanted to increase the amount of their lawn maintenance jobs, so they came to PostcardMania for help with their marketing plan.
The Solution
PostcardMania designed a 4.25 x 6 inch postcard that included the following features:
- An offer for a free consultation and estimate
- A list of services
- Photos of beautiful pictures of landscapes
Dream Yards mailed 2,500 postcards to a resident/occupant mailing list that targeted local residents in need of lawn care.
The Results
They generated $4,400 in revenue!
As a result, they received 15 responses and converted 5 of them. These 5 new lawn job clients generated $4,400 in revenue! Since they invested $1,486 in this marketing campaign, their ROI amounts to 196%.
This is their first postcard marketing campaign and are happy with it, so they are looking forward to gaining more results in the future.
CSID: 58266