The Situation
MK Lawn Maintenance is a landscaping company based in Provo, UT. They needed to bring in more customers, so they reached out to PostcardMania for help with their marketing.
The Solution
MK Lawn Maintenance’s 6 x 8.5 inch postcard included the following features:
- An offer for a free consultation and landscaping estimate
- Appealing photos of lawns they have serviced to attract attention
- A strong headline that gets their message across quickly
They mailed 6,000 postcards to a mailing list that targeted residents in the local area making $60,000 a year or more.
The Results
They made $7,000 in revenue!
As a result, MK Lawn Maintenance generated 5 responses and converted one of them. This single job brought in $7,000 in revenue! Their investment was $2,790, so their return on investment amounted to 151%.
CSID: 54370