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The Situation

MK Lawn Maintenance is a landscaping company based in Provo, UT. They needed to bring in more customers, so they reached out to PostcardMania for help with their marketing.

The Solution

MK Lawn Maintenance’s 6 x 8.5 inch postcard included the following features:

  • An offer for a free consultation and landscaping estimate
  • Appealing photos of lawns they have serviced to attract attention
  • A strong headline that gets their message across quickly

They mailed 6,000 postcards to a mailing list that targeted residents in the local area making $60,000 a year or more.

The Results

They made $7,000 in revenue!

As a result, MK Lawn Maintenance generated 5 responses and converted one of them. This single job brought in $7,000 in revenue! Their investment was $2,790, so their return on investment amounted to 151%.

CSID: 54370
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