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The Situation

Cochran Lawn Care is a landscaping contractor located in Owens Cross Roads, Alabama. They were looking for a creative way to let nearby residents know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that sent out postcards to specific areas in town. Their design featured pictures of their handiwork, a common feature in previously successful landscaping campaigns.

Cochran Lawn Care’s postcard included:

  • A headline that communicates their main service benefit
  • A bulleted list of their services
  • An offer for 10% off of a month of service

A huge reason for this campaign’s success was the specificity of their mailing lists. Owens Cross Roads, Alabama is a small town with most of the population concentrated into certain areas. So, our marketing consultants suggested targeting certain mapped areas to ensure postcards were only hitting homes that would be receptive to their messaging. They wanted to skip out on the large plots of farming land in the area, since these individuals likely don’t have much interest in making their land aesthetically pleasing.

Additionally, they also used mailing lists targeting single family home owners and renters. This ensured that all bases were covered and everyone in the rural town that might be receptive to their service was seeing their messaging.

The Results

3 new clients and $3,900 in immediate revenue!

3 new clients and $3,900 in immediate revenue! 

Cochran Lawn Care landed 3 new customers from the first mailing! Each customer brought him in about $1,300 each, so a total of $3,900 in immediate revenue was generated. In additional, these new customers usually become long-time clients who will bring them residual income! They still have 1 more mailing to go!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping contractors!

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