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The Situation

Paradise Lawns is a veteran-owned, organic lawn care company in Omaha, NE. They opened in 1999 and serve various neighborhoods. They needed to bring in more business, so they reached out to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A bright and bold headline that grabs the prospects attention and gets their primary message across quickly
  • Offers for free service calls and $100 off their lawn care program
  • A professional and friendly photo of the owner Dave Wyman which increases trust with the prospect
  • A list of benefits of choosing an organic lawn care company
  • A positive, five-star review from a happy customer

Paradise Lawns mailed 5,600 cards in two separate mailings over the course of 2 weeks. They used a resident/occupant mailing list and targeted local homeowners in need of lawn care.

The Results

They gained 11 new clients and $12,100 in revenue!

As a result, they received 37 responses and converted 11 of them. Each new lawn client brings in about $1,100 a year and the lifetime value of each client is $6,600, so they initially brought in $12,100 in revenue and anticipate making $72,600.

Paradise Lawns invested $6,408 in their direct mail campaign, so their total return on investment (ROI) comes to 89% with an anticipated ROI of 1,033%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for lawn care businesses.

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