The Situation

Green Growers Lawn Care & Landscaping is a lawn care business in Newton, KS. They have been in business for 14 years and offer premium landscaping and hardscaping services. They needed to increase their leads and bring in more customers, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • An offer of 5% off landscaping & hardscape construction and a free estimate
  • Beautiful photos of properties that have been landscaped
  • A big and bold title that grabs the attention of prospects
  • A five-star review from a satisfied customer on the back
  • A list of the benefits of working with a professional lawn care company
  • A personal photo of the owner, Clint Green, which increases trust with the recipient

Green Growers Lawn Care & Landscaping mailed 5,000 postcards on a monthly mailing schedule. Each mailing amounted to anywhere from 800-2,060 pieces. The postcards were mailed to a resident/occupant list that targeted homeowners in the local area that might want to update their lawn and beautify their outdoor spaces.

The Results

They gained 3 new clients and made $18,000 in revenue!

As a result, 6 people responded and they converted 3 of them to new customers. Each new client brings in about $6,000, so their total generated revenue amounted to $18,000. With an investment of $1,945 on this direct mail campaign, Green Growers Lawn Care & Landscaping achieved a return on investment of 825%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping companies.

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