The Situation

Good Hope Inc. is a full-service forestry and land management company. They specialize in timber purchasing, harvesting and merchandising using sustainable forestry practices. They were looking for creative ideas to find timber owners in their area, so they came to PostcardMania.

The Solution

With the help of our marketing consultants. Good Hope Land and Timber Management decided to run a direct mail campaign bundled with Google, Instagram, YouTube, Gmail, and Facebook advertising in our Everywhere Small Business Platinum package. You can see their advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have to prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Good Hope Land and Timber Management’s postcard design included a number of successful elements like:

  • A clear headline that indicates the company’s specialty.
  • Clear benefits of working with the company.
  • A 5-star review from a former client, that establishes credibility.

Their mailing schedule helped bring in a steady flow of business for them. They mailed out between 10,000-13,0000 postcards each month for 8 months over different areas; this consistency ensured they had a variety of timber owners.

The Results

50 new customers!

So far, they have received 493 responses from their postcards! They are able to keep track of these responses via their call tracking number. They converted about 10% of those responses to sales, which is about 50 new customers! According to Good Hope Land and Timber Management, they are incredibly happy with the responses this campaign has produced!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other agriculture businesses.

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