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The Situation

Eikenbary Landscape is a landscaping company located in Mount Cory, OH. They were looking for a way to bring in more customers interested in their spring maintenance services, so they came to PostcardMania for marketing help.

The Solution

Eikenbary Landscape heard about the effectiveness of direct mail marketing from another landscaping business.

Then they selected a template postcard, which included the following signature design elements:

  • An offer for a free consultation and estimate
  • A list of available services
  • A list of benefits to distinguish them from the competition, such as licensed and insured
  • Contact information

They mailed out 3,000 of these postcards to a consumer mailing list that targeted single-family homeowners with household incomes of $100,000 or more in their local area.

The Results

They made $12,000!

Ten people responded, they converted 3, and they made $12,000! Since Eikenbary Landscape spent $1,617 on this campaign, his ROI amounted to 642%.

If you are interested in selecting a postcard template design like Eikenbary Landscape did, click here.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscapers.

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