Eikenbary Landscape is a landscaping company located in Mount Cory, OH. They were looking for a way to bring in more customers interested in their spring maintenance services, so they came to PostcardMania for marketing help.
Eikenbary Landscape heard about the effectiveness of direct mail marketing from Brian Fullerton who runs his own business, the Lawntrepreneur Academy. Lawntrepreneur Academy partners with PostcardMania to provide template postcard designs for landscaping and lawn maintenance companies.
Eikenbary Landscape selected one of these templated postcards from Brian, and it included the following signature design elements:
- An offer for a free consultation and estimate
- A list of available services
- A list of benefits to distinguish them from the competition, such as licensed and insured
- Contact information
They mailed out 3,000 of these postcards to a consumer mailing list that targeted single-family homeowners with household incomes of $100,000 or more in their local area.
They made $12,000!
Ten people responded, they converted 3, and they made $12,000! Since Eikenbary Landscape spent $1,617 on this campaign, his ROI amounted to 642%.
If you are interested in selecting a postcard template design like Eikenbary Landscape did, click here.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscapers.