The Situation

Wesly from Ideal Lighting and Outdoors in McDonough, GA wanted to find a way to reach more potential customers, so he reached out to PostcardMania for assistance with his marketing strategy!

The Solution

Ideal Lighting and Outdoors mailed 2,500 postcards total to a residant/occupant mailing list that targeted local homes valued at $250,000 or more.

The postcards were mailed out all at once, and the design included the following features:

  • A large headline in a bright, bold color which grabs the recipient’s attention.
  • Two offers for discounted landscape lighting services.
  • A call to action on both sides of the card.
  • A note that it is a veteran-owned family business to help increase trust with the prospect.
  • A list of benefits on the back of the card.

The Results

They generated $24,300 in revenue!

As a result, they generated $24,300 from the campaign and their return on investment is 1,376%!

CSID: 51986