LANDSCAPING SERVICES CASE STUDY
BB Lawn and Landscape
They generated $35,000 in revenue!
Campaign Info
Google Ads
Facebook & Instagram Ads
LANDSCAPING SERVICES CASE STUDY VIDEO
BB Lawn and Landscape
The Situation
BB Lawn and Landscape is a landscaping company located in Louisville, KY. They wanted to increase their annual revenue by adding more lawn service jobs to their schedule, so they reached out to PostcardMania for help with their marketing.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- A QR code that when scanned goes to their website for more information
- An offer for 10% off a lawn service
- Beautiful photos of landscapes to grab the prospect’s attention
- A list of benefits on the back of the card
They mailed 6,000 postcards to a resident/occupant mailing list that targeted local residents in need of lawn care. Since they signed up for an Everywhere Small Business plan, their postcard campaign included matching digital ads on Facebook and Google. The integrated marketing campaign helped persuade prospects to call them for a landscaping service.
The Results
They generated $35,000 in revenue!
As a result, they received 10 responses and converted 5 of them, generating $35,000 in revenue. With an upfront investment of $5,017, they achieved an ROI of 598%!
