LANDSCAPING SERVICES CASE STUDY
LaMere Landscaping and Property Maintenance
They generated $192,000 in revenue!
Campaign Info
Google Ads
Facebook & Instagram Ads
Revenue Generated
LANDSCAPING SERVICES CASE STUDY VIDEO
LaMere Landscaping and Property Maintenance
The Situation
LaMere Landscaping and Property Maintenance is a landscaping company located in Lakeville, MA. They wanted to add more regular lawn maintenance jobs to their schedule, so they contacted PostcardMania for help marketing their services.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- A QR code that when scanned goes to their website for more information
- An offer for 10% off a service
- A list of benefits on the back of the card
- A beautiful photo of a landscaping job they completed to help build trust with the prospect
They mailed 2,340 postcards to residents in their local area. Since they signed up for an Everywhere Small Business plan, matching coordinated digital ads ran on Facebook and Google at the same time in order to bring them back to the company website.
They used a resident/occupant mailing list that targeted prospects making $75,000 a year or more in specific local areas.
The Results
They generated $192,000 in revenue!
As a result, they received 10 responses and converted 4 of them. These new customers generated $48,000 in revenue initially. Since every customer typically stays with them for 4 years, they are expecting to make $192,000 total. This results in a current ROI of 1,891% and a future potential ROI of 7,864%!
