The Situation

Kelley Tree Service is a tree trimming company in Richmond Hill, GA that has been serving residents since 1987. Owners Lynn and Pam Kelley were looking for a way to bring in more customers, so they came to PostcardMania for marketing assistance.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Offers of a free estimate and low off-season rates
  • A five-star review from a happy client
  • Strong calls to action on the front and back of the postcard

Kelley Tree Service mailed 4,940 postcard to a resident/occupant mailing list that targeted homeowners in the local area. They selected jumbo-size postcards, so they would stand out in mailboxes. All of the cards were mailed out at once in April.

Kelley Tree Service has been doing one-time mailings with PostcardMania since 2019 in amounts of about 5,000 postcards.

The Results

They generated 7 new customers and made $9,100 in revenue!

As a result, they received 17 responses and converted 7 of them. These new customers generated $9,100 in revenue!

Kelley Tree Service has continued their direct mail marketing campaigns and recently ordered another 5,000 postcards. They are looking forward to achieving more success in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping businesses.

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