The Situation

Tezak’s Pro Lawn Care in Joliet, IL was looking for a way to bring in more customers needing lawn services, so they reached out to PostcardMania for some marketing help.

The Solution

PostcardMania created a 6 x 8.5 inch postcard using one of our lawn care templates that included the following features:

  • An offer for a free consultation and estimate
  • Beautiful photos of landscapes to entice the recipient
  • A list of the benefits of hiring a professional
  • A strong call to action

Tezak’s Pro Lawn Care mailed a total of 3,000 postcards in two separate mailings of 1,500 pieces over the course of two months in the summer. They used a resident/occupant mailing list to target homes in the local area near their base of operations.

The Results

They generated 8 responses, converted 4 of them and made $8,060 in revenue!

As a result, Tezak’s Pro Lawn Care received 8 responses and converted 4 of them, generating $8,060 in revenue. With a small upfront investment of $1,954, they were able to achieve a good return on their investment of 312%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for lawn care companies.

CSID: 51507