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The Situation

Grand Lawn Maintenance is a landscaping company located in Hershey, PA. They needed to increase the number of their lawn services and mulching services clients, so they reached out to PostcardMania for their marketing needs.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard for them that included the following features:

  • An offer of first lawn service free for weekly clients
  • A list of benefits on the back of the card
  • A list of services
  • Strong calls to action to call or visit online

Grand Lawn Maintenance mailed 3,000 postcards to a resident/occupant list that targeted homeowners with incomes of $75,000 or more and live in a 1.68-mile radius around their business’s location.

The Results

They generated 20 responses and $20,000 in revenue!

As a result, Grand Lawn Maintenance received 20 responses, they converted half of them and made $20,000 in revenue! Since they spent $1,983 on this marketing campaign and generated $20,000, their return on investment amounts to an impressive 908%!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for landscaping and lawn service companies.

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