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The Situation

Joe Haul is a landscaping contractor that primarily deals with removals and hauling in Hauser, Idaho. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign that targeted homeowners in the area. The design featured pictures of their crew in action, a common item in previously successful landscaping campaigns.

Joe Haul’s postcard included:

  • A headline that immediately communicates the card’s message
  • A list of their available services
  • 5 different money-saving offers

The town of Hauser only has 876 residents, so a hyper-targeted mailing list was critical for this campaign’s success. They purchased a consumer list of single family homeowners with a home market value of $400,000 and a lot size of at least 1 acre in an 11.65 miles radius around their location. These specs ensured that every recipient was super-qualified for their messaging and would be very receptive to a landscaping service.

To double down on this list, they mailed out to each recipient on a monthly basis for three months, ensuring that every recipient thought about their services whenever they needed some work done around their property.

The Results

An estimated $60,000 in revenue!

An estimated $60,000 in revenue! 

According to Joe Haul, he’s booked almost EVERY day since he started mailing. They estimate they’ve generated at least $60,000 from the campaign! As a first time marketer in a brand new business, they are very happy with the results.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping contractor!

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